The Mountain Lakes Chamber in partnership with Main Street, Downtown Business Owners Association and the Catalyst Center for Business and Entrepreneurship is pleased to offer a free, notable marketing workshop for local businesses on Thursday, October 13 from 4:30 – 6:30 p.m. at the Chamber.

Leading the workshop is Megan Nivens-Tannett, Founder & CEO of Marketing and Public Relations firm Flourish, which provides consultative and strategic marketing services to small and medium-sized businesses.

Marketing Strategy 101: Failure to plan is planning to fail. It’s just that simple. The #1 problem we find within businesses we interact with is the lack of strategy guiding their efforts. Developing an overarching plan is key to ensuring you target the right people at the right time, using the right platform with the right message. Where do you want your business to be in 1, 3, 5 years down the road? Do you know who your competitors are? How is your brand represented in the market? What’s your value proposition, and why should your customers care about YOU? During this workshop, you’ll learn how to determine these for your business that way what you’re seeking – success – just follows.

This workshop is open to anyone, but registration is requested. Call 256-259-5500, email lydia@mountainlakeschamber.com or register online at https://www.eventbrite.com/e/marketing-strategy-workshop-for-local-businesses-tickets-422827286797. Dinner provided by the Chamber.

Megan Nivens-Tannett is the Founder and CEO of Huntsville-based Marketing and Public Relations firm Flourish, which provides consultative and strategic marketing services to small and medium-sized businesses. Prior to Flourish, she’s served in various roles including Vice President for Huntsville-based startup accelerator The Foundry; Director of Digital Marketing for IoT tech firm Synapse Wireless; has held multiple roles with leading advertising firm McCann Erickson (in support of the US Army), and prior to that, served as the Executive Director for the Muscular Dystrophy Association where she opened the first office in North Alabama. She also serves as a mentor for the Madison, AL CEO high school program, is an active student mentor through the University of Central Florida, serves as a business coach at The Catalyst, volunteers as a communications committee member for Semper Fi, and speaks at various events to educate on the public relations/marketing/communications field. She’s also a current member of Greater Huntsville’s Leadership – Flagship Program, L-35.