Biz Chat 024 Radio Advertising Trends with The Southern Torch
We've seen the pendulum swing. Large and small companies that left radio for “all in” internet are finding that they left radio too soon and now are heading back to a more personalized approach with radio advertising. Radio maintains #1 reach in all groups age 18+. averaging 90% #BizChatAL
Traditionally automotive. However, we now have service industries, heating & air, construction and many other non-traditional advertising. The personalized events and recreational activities help to tie the advertisers to the community. #BizChatAL
Branding is a way to create a look, feel and message that will be remembered by consumers. Advertising is using that to convey to consumers . Pro Tip: Personalizing your advertising is like choosing your outfit. What works for one may not work for another. #BizChatAL
Radio remains relevant in today's world of time-starved consumers. As the original mobile and social medium, it provides programming content meeting the entertainment needs of people according to their demography, geography, ethnography, etc. #BizChatAL
The content is free to the listener. Statics show that subscription media is often dropped by the consumer due to the pricing. Radio is creative, personalized, immediate, and in most cases local. #BizChatAL
Now is the time to plan a marketing strategy. 92% reach each week averaging 12.6 hours a week of 18+ consumers. Radio is still the #1 media. As the political season ramps up, inventory will decrease. Now is the time to reserve your ad spots. Join K98 and 101.7 radio stations! #BizChatAL
Thank you, Beverly!
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