Build Your Brand - Giveaway

Here’s how you can enter to Win FREE Training.

We’ll be buying someone’s seat to the 4 week strategic Brand Development training offered through the Mountain Lakes Chamber of Commerce, will it be you?

Simply tell us why you want to attend all 4 classes and we will pick one person to send through the training, for FREE. Tag us and use the hashtag #JacksonUP for the chance to win access to all 4 classes, taught by our Director of Communications; Sarah Stahl.

How To Enter.

Simply tell us why you want to attend all 4 classes by posting to social media by Friday January 12th & we’ll pick 1 person to send through the training, for FREE. If you’re already a posting pro, feel free to get started; otherwise check out a few of our creative examples below, using #JacksonUp

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About the Training.

 

The 4 week training series will be broken down into four parts, that build off each other week by week. During the 4, 1 hour classes, there will be a brief period of instruction followed by a group exercise. All class materials will be provided and are included as part of your fee to attend.

PLEASE NOTE: Bring Your Own Lunch. Classes can be taken individually, or as an entire series for a 10% discount. Classes are: $10 for Chamber Members and $20 for Non-Members and you can email sstahl@scottsboro.come to sign up and snag your seat.

January 24th: Part 1

The Brand Refresher course

Understanding how your brand is situated in the marketplace is vital to consumer perceptions of your brand. In this class we will establish what your brand represents through the look, sound and feel that is being projected. Then, we will learn to make appropriate adjustments based on any gaps in your current representation.

January 31st: Part 2

Defining your unique selling proposition

Understanding how to engage with your target audience is vital to the health of your brand’s communication style. In this class we will establish how to communicate with your ideal audience and then define your unique selling point to a very specific audience.

February 7th: Part 3

The Style Guide development process

Determining the visual confines to work within is vital to establishing a consistent brand presence both on and offline. In this class we will establish the tools necessary to build a strong brand that accompanies marketing and advertising efforts that are both clear and effective.

February 14th: Part 4

Creating Consistent Communication

One of the strongest components behind building a reputable brand presence is to ensure everything you put out consistently represents your brand promise. In this class we will learn how to establish a consistent content creation process that keeps your brand top of mind of your ideal market.

Don’t want to play?

We totally get it!  Social sharing isn’t for everyone, so let’s get down to business.

For those who need to make more concrete scheduling plans and want to bypass the contest altogether, please feel free to email sstahl@scottsboro.org to coordinate the purchase your tickets directly from The Mountain Lakes Chamber of Commerce.

Look forward to meeting you soon!

Sarah Stahl